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Green Engage at the Crowne Plaza Ventura Beach

Green Engage at the Crowne Plaza Ventura Beach

Key environmental achievements in 2011

  • Launched version 2.0 of Green Engage, our system-wide approach to environmental management
  • Became the first hotel company to be aligned to LEED for an existing hotel programme, Green Engage
  • Met our target to have 1,700 of our hotels enrolled in Green Engage by the end of 2011 and are continuing to drive engagement
  • A community of almost 6,000 individual users, at our hotels, are now registered on Green Engage
  • Joined President Obama’s partnership with the Department of Energy for the Better Buildings Challenge
  • Enhanced our focus on water by launching a water benchmark in Green Engage
  • Continued to lead the industry on a standard method for calculating carbon footprints.
  • Key environmental objectives for 2012

  • Achieve energy savings of 6% to 10% in our owned and managed hotels over a three-year period (2010-2012) on a per available room night basis
  • Continue to grow hotels enrolled in Green Engage to 50% of our estate
  • Make Green Engage easier for hotels to use
  • Develop Green Meetings offering
  • To complete a content focused Usability Study for Green Engage in order to increase efficiency and impact
  • Drive the development and use of global CO2 standards for hotels.
  • Climate change is having a major impact on the travel and hospitality industry. As the largest hotel chain in the world we know that the potential climate change costs to our business are huge. We want to continue to grow responsibly and that means reducing our energy, carbon and resource impacts. We are committed to doing this by seeking new ways to reduce and manage emissions across our hotel estate rather than through purchasing carbon offsets. This provides an opportunity to work closely with our partners to develop innovative technology and identify and implement practical, cost-efficient measures that are both sustainable and responsible.

    With over 4,500 hotels and more than 1,000 in the pipeline we are in a strong position to advance the development of new ‘green building’ technologies and processes, and to use our critical mass to bring them to market. We have recommended that our Green Engage hotels look to create these opportunities for local suppliers.

    All of our efforts reflect our ambition to lead the industry and the marketplace in sustainability. As thinking evolves in this area, so too does our vision of what a green hotel looks like and we constantly seek the input of internal and external stakeholders in order to find new and better ways to design, build and run hotels.


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